Sounds True Product Marketing Manager


ABOUT SCOTT GOERGEN/ LinkedInInstagramTwitter 

Experienced ecommerce and digital media professional that strives to work with purpose and passion.

Work Highlights

  • Co-Founder of ValoreBooks.com (2006 - 2015): helped create and grow online textbook marketplace to over $85 million in yearly GMS (as of 2015).
  • Founder of PenshireMedia.com (2008 - Present): created content for The Boston Marathon, Red Bull, Outside Television, Chicago Blackhawks and more. Videos have generated over 750,000 views in 144 countries around the world.  
  • Co-Founder of FiveNineGroup.com (2008 - Present): developed and manage websites for NHL Athletes Duncan Keith & Denis Savard. Events have brought in over $500,000 to Keith Relief & the Denis Savard Foundation.

HIGHLIGHTED SKILLS & EXPERIENCES

Content Creation

  • Digital Photography & Distribution
  • Digital Audio Production & Distribution
  • Digital Video Production & Distribution
  • Live Video (FaceBook Live & YouTube Live)

Ecommerce

  • Credit Card Fraud Prevention
  • Key Metric Analysis & Executive Reporting
  • Product Development
  • Webpage Design & Wireframing
  • Web Strategy

Software

  • Adobe Premier, Photoshop & Lightroom
  • Constant Contact
  • Final Cut Pro
  • Garage Band Audio
  • Google Analytics & Docs
  • Mail Chimp
  • Microsoft Office 
  • Squarespace
  • Wordpress

Internet Marketing

  • Affiliate Marketing
  • Email Marketing
  • Paid Search Marking
  • Search Engine Optimization
  • Social Media Marketing
  • Influencer Marketing

EXPANDED WORK DETAILS

CO-FOUNDER, VALOREBOOKS.COM, JANUARY 2006 - SEPTEMBER 2015 (COMPANY ACQUIRED IN AUGUST 2012)

Director of Operations, ValoreBooks.com, June 2012 - September 2015

  • Assisted in developing and executing company strategy with executive team 
    • Involved in marketing, operational, legal, product and business development decisions and strategies
  • Monitored and managed daily operations and reported metrics, trends and solutions to executive team
    • Marketplace metrics: Sales figures, cancel rate, refund rate, chargeback rate & cost
    • Rental metrics: Rental sales figures, completed rental returns, rental late fees, rejected rentals, lost rentals
    • Customer service metrics: # of tickets, average response time, BBB rating, reseller ratings score
    • Bookseller metrics: # of booksellers, # of books, # of titles, top performing booksellers, booksellers feedback rate
  • Oversaw internet marketing campaigns, including social, search engine marketing, affiliate & email
    • Social: Content creation, giveaways, customer services, social media influencer promotions
    • Search Engine Marketing (paid): Google paid ads and google shopping feed
    • Search Engine Marketing (organic): Unique content, user generated content, inbound link development, website structure (tags, sitemap, internal linking, mobile optimization)
    • Affiliate: Optimized xml feeds that could be used by dozens of affiliate sites 
    • Email campaigns: Full email blasts and targeted user emails sent via constant contact (previously mail chimp)
  • Monitored website traffic though Google Analytics  
    • Visitors, conversion rate, average time on site, traffic sources, keywords, inbound links, etc
  • Managed and monitored over 30,000 booksellers and troubleshooted file processing errors 
  • Developed and managed partnership with Verba Software to allow over 100 individual colleges to buy, sell and rent textbooks from our marketplace though an API
    • This partnership increased GMS by $10 million in 2015
  • Managed credit card transactions, chargebacks and fraud prevention initiatives 
  • Assisted product and user experience teams in redesign of website to allow for dynamic mobile response 
  • Documented operational procedures for company during the acquisition

Director of Product Development, ValoreBooks.com, January 2010 - June 2012

  • Designed textbook rental program 
    • Designed homepage updates, landing pages, product page updates, customer account pages, email notifications
    • First textbook rental provider uploaded inventory in June 2010
      • As of 2015, rentals compose over 65% of yearly GMS
  • Designed customer service programs and operational procedures for rental program
  • Re-designed website and internal linking structure to follow search engine optimization best practices 

Director of Operations, ValoreBooks.com, July 2006 - December 2009

  • Responsible for developing and documenting daily operational procedures for company
  • Developed customer service policies, faq's and managed a customer service team of 6 
  • Managed marketing campaigns - PPC, SEO, social media, print, radio, and email marketing
  • Monitored website traffic and conversion rate though Google Analytics
  • Managed peer to peer sales agent program responsible for 20% of total sales
    • This later transistioned into our affiliate program
  • Designed fraud prevention software & bookseller monitoring tools
  • Recruited and grew bookseller community from 3,000 booksellers to over 10,000 booksellers

Director of Seller Services, ValoreBooks.com, January 2006 - July 2006

  • Recruited and grew bookseller community from 500 booksellers to over 3,000 booksellers
  • Designed webpages and tools for booksellers to upload inventory and sell textbooks online
  • Troubleshooted and tested bookseller inventory files

Co-Founder, FiveNineGroup Inc., January 2011 - PresenT

  • Created DuncanKeith.com, the Official Website for NHL All Star, Duncan Keith
  • Created Savard18.com, the Official Website for Hockey Hall of Famer, Denis Savard
  • Manage, monitor and update both sites with unique content
  • Work with news outlets, the Blackhawks, and NHL to promote charity events
  • Track and monitor site traffic though Google Analytics for both sites
  • Promoted Keith Relief & Denis Savard Foundation events that have helped bring in over $500,000+ to charity
  • Operations and marketing consultant for IceHockeySystems.com
  • Created USOofIllinois.org, the online home for USO of Illinois

Founder, PenshireMedia.com, March 2008 - Present

EDUCATION

  • State University of New York at Fredonia
  • Bachelor of Arts in Psychology, 2006
  • Division 3 Varsity Ice Hockey - Michael P. Lowe Award Winner junior year, which is awarded to the team's unsung hero
  • VP of Entrepreneurs club senior year

COVER LETTER: WHY WORK FOR SOUNDS TRUE?

It would be a dream.  

By chance, I found Sounds True and Eckhart Tolle in 2010 during an extremely stressful and catastrophic time in my life. The teachings allowed me to not only deal with the chaos and stress of external situations, but helped me thrive and grow internally during a very tough time.  Six years later, I still incorporate these teachings and practices daily and inspire others to do the same.  I often ask myself what would have happened if I never found the teachings.

Today, in time where anxiety, ego and conflict seems to be the norm, I feel it is more important than ever to help Sounds True expand their reach. 

We live in an extraordinary time where the internet and digital media can easily spread an idea and inspire a person, community or planet into action.  For Sounds True, we can work together to expand the reach of the company's mission and inspire an individual to watch a video, read a book, listen to a podcast, attend a teaching event, and become a beacon of light in a world that desperately needs more of it. 

I feel that having a personal transformative experience from teachings created by Sounds True and Eckhart Tolle along with my passion for digital media and 10+ years of experience would be a tremendous asset to the Sounds True team.  It would be an absolute honor to work for company like Sounds True that is led by Purpose, People and Profit and not the other way around. 

I am applying for the Product Marketing Manager position but am extremely passionate about the Sounds True mission and would also be happy to work in any area that the company sees fit. 

I am available to start working on November 14th. Thanks so much for taking the time to review my resume.  Please contact me with any questions.  

Scott Goergen

1920 17th Street Apt 821 Denver, CO 80202-6409

(585) 732-1115

scott@penshiremedia.com

REFERENCES AVAILABLE UPON REQUEST