PEGULA SPORTS AND ENTERTAINMENT VIDEOGRAPHER APPLICATION

About Scott Goergen / Penshire Media

9+ years helping brands, non-profits and professional athletes tell their story, increase engagement and generate revenue on the web.

Work Highlights

Co-Founder of ValoreBooks.com - helped create and grow online textbook company to over $85 million in yearly GMS (as of 2015).
Co-Founder of FiveNineGroup.com - manage websites for NHL Athletes Duncan Keith & Denis Savard.
Founder of PenshireMedia.com - created content for Red Bull, Outside Television, and the Chicago Blackhawks. Videos have generated over 515,000 views in 143 countries around the world. Just finished Boston Marathon video (in 3 days the video generated over 250k views and became the Boston Athletic Association's most popular video ever). The video can be viewed here.
Learn more about me and my videography background here: My Story (password is scott).

Scott Goergen Demo Reel

Below are selected clips from projects during 2014 & 2015. For best quality click the HD on the bottom right of the video player, select 1080 and allow the video to completely load. For faster loading time, select a lower quality.

VIDEO HIGHLIGHTS

INSTAGRAM Video HIGHLIGHTS

Social Links

Expanded Work Details

Co-Founder, FiveNineGroup Inc., January 2011 - Present

Created DuncanKeith.com, the Official Website for NHL All Star, Duncan Keith
Set up online store and fulfillment center to manage shipping of Keith Relief apparel
Created Savard18.com, the Official Website for Hockey Hall of Famer, Denis Savard
Manage, monitor and update both sites with unique content
Work with news outlets, the Blackhawks, and NHL to promote charity events
Track and monitor site traffic though Google Analytics for both sites
Promoted foundation events that have helped bring in over $500,000+ to charity

Founder, PenshireMedia.com, March 2008 - Present

Consultant for IceHockeySystems.com
Created Denis Savard coaching video series
Created “Run Boston Run” video that was promoted by Boston.com
Created “Jackson Hole Dreaming” video edit that was promoted by Jackson Hole Mountain Resort
Edited 2012 Red Bull Round Up - a video that was promoted by Red Bull
Created USOofIllinois.org, the online home for USO of Illinois
Developed video for Red Bull of Action Sports Athlete Travis Pastrana
Videographer for 2009 NHL Winter Classic in Chicago

Co-Founder, ValoreBooks.com, January 2006 - September 2015 (Company acquired in August 2012)

Director of Operations, ValoreBooks.com, June 2012 - September 2015

Managed daily operations for over 30,000 online booksellers
Monitored credit card processing and develop updates to fraud prevention software
Assisted on all internet marketing initiatives including social, search engine marketing, affiliate & email
Assisted with transition of company by developing documentation for daily operational procedures

Director of Product Development, ValoreBooks.com, January 2010 - June 2012

Developed textbook rental program which included front facing web applications for customers, back end java based check in programs and customer service programs
Managed a marketing team of 4 and 4 programmers simultaneously to execute various projects

Chief Operations Officer, ValoreBooks.com, July 2006 - December 2009

Responsible for monitoring and developing all operations of website and company
Developed customer service policies and managed a customer service team of 8
Developed marketing campaigns - PPC, SEO, social media, print, radio, and email marketing
Analyze Google Analytics software to measure traffic and marketing R.O.I.
Developed peer to peer sales agent program responsible for 20% of total sales
Designed online fraud prevention software & bookseller monitoring tools
Recruited and grew bookseller community from 5,000 booksellers to over 10,000 booksellers
Revenue grew from $4 million to $12 million during this time

Director of Seller Services, January 2006 - June 2006

Recruited and grew our bookseller community from 200 to 5,000 booksellers
Designed web based tools to improve the online seller experience

EDUCATION

State University of New York at Fredonia
Bachelor of Arts in Psychology, 2006
Division 3 Varsity Ice Hockey - Michael P. Lowe Award Winner junior year, which is awarded to the team's unsung hero
VP of Entrepreneurs club senior year

Why work for Pegula Sports and Entertainment?

It's a dream.

I was born and raised in Western, NY. I learned at a young age that sports is more than a religion in Buffalo. It gives people purpose, passion, hope and excitement in their lives. I've been to countless Sabres and Bills games with friends and family around the U.S. and can talk for days about those memorable experiences.

Along with my passion for Buffalo, I share a passion for digital media & videography. 9 years ago, I created my first video mashup on YouTube with free video editing software for fun. You will noticed that the video is titled "One Team - One City," which is foreshadowing to Pegula Sports and Entertainment's mission of "One Buffalo."

Even though the video shown is extremely poor quality, I believe in a fun way, it is an awkward frozen snapshot in time that shows that I have always truly believed in the "One Buffalo" mission. It also shows that I have been working on editing videos for much of my adult life. I even sent a document directly to the Buffalo Sabres in 2010 proposing a vision I had for a jumbotron video, calling Buffalo "The City of Hockey" (view the storyboard here).

All of these attempts were aimed to achieve the goal to work as a videographer for the Buffalo Sabres. Even though the storyboard was never used and the video poor quality, it shows I am constantly striving to create, learn and improve. My videography improvement can be viewed by comparing the video on the left to my current Vimeo Channel. One of my main missions in life is to never stop learning. I enjoy learning with every project I take on and with every person I interact with.

When filming or editing, I like to start with the following questions:

What is the overall goal or purpose of the project?
What shots have never been taken before?
What access can I get that people have not seen before?
What interviews or questions have people not seen before?
What shots can make the viewer relate and feel the story?
What shots can make the viewer want to take a positive action?
- Such as learning more, buying an item or a physical action.

I am a firm believer that we live in an extraordinary time where digital media can easily spread and inspire an audience into action.

I feel that my passion for digital media and 9+ years of experience helping brands, non-profits and professional athletes tell their story would be a tremendous asset to Pegula Sports and Entertainment. I have the experience, versatility and drive to push the videography position forward for all of PSE's brands. It would be an absolute honor to work with the Pegula family and the employees of Pegula Sports and Entertainment.

It would be a dream.

To view a short video about my path into the world of videography, please click here (password is scott).

Thanks so much for taking the time to review my resume. Please contact me with any questions.

Scott Goergen

(585) 732-1115

scott@penshiremedia.com

REFERENCEs

Pete Hassen

Sr. Executive Director of Marketing Chicago Blackhawks

(312) 502 - 4295

phassen@chicagoblackhawks.com

Chris Howard

President at Ice Hockey Systems Inc. / Buffalo 40 Under 40

(858) 437 - 2651

chris@icehockeysystems.com

Bobby Brannigan

Founder, ValoreBooks.com & Mercato.com

(347) 831 - 7015

bobby@mercato.com