THE KRAFT GROUP VIDEOGRAPHER APPLICATION

(Videographer Job Posting)


ABOUT SCOTT GOERGEN  / PENSHIRE MEDIA

10+ years helping brands, non-profits and professional athletes tell their story, increase engagement and generate revenue on the web. 

WORK HIGHLIGHTS

  • Founder of PenshireMedia.com - created content for Red Bull, Outside Television, and the Chicago Blackhawks. Videos have generated over 515,000 views in 143 countries around the world.  Just finished Boston Marathon video (in 3 days the video generated over 250k views and became the Boston Athletic Association's most popular video ever).  The video can be viewed here.   
  • Co-Founder of FiveNineGroup.com - manage websites for NHL Athletes Duncan Keith & Denis Savard.
  • Co-Founder of ValoreBooks.com - helped create and grow online textbook company to $85 million GMS.

SCOTT GOERGEN DEMO REEL

Below are selected clips from projects during 2014 & 2015. For best quality click the HD on the bottom right of the video player, select 1080 and allow the video to completely load.  For faster loading time, select a lower quality.

VIDEO HIGHLIGHTS

INSTAGRAM VIDEO HIGHLIGHTS

SOCIAL LINKS

EXPANDED WORK DETAILS

CO-FOUNDER, FIVENINEGROUP INC., JANUARY 2011 - PRESENT

  • Created DuncanKeith.com, the Official Website for NHL All Star, Duncan Keith
  • Set up online store and fulfillment center to manage shipping of Keith Relief apparel
  • Created Savard18.com, the Official Website for Hockey Hall of Famer, Denis Savard
  • Manage, monitor and update both sites with unique content
  • Work with news outlets, the Blackhawks, and NHL to promote charity events
  • Track and monitor site traffic though Google Analytics for both sites
  • Promoted foundation events that have helped bring in over $500,000+ to charity

FOUNDER, PENSHIREMEDIA.COM, MARCH 2008 - PRESENT

CO-FOUNDER, VALOREBOOKS.COM, JANUARY 2006 - SEPTEMBER 2015 (COMPANY ACQUIRED IN AUGUST 2012)

Director of Operations, ValoreBooks.com, June 2012 - September 2015

  • Managed daily operations for over 30,000 online booksellers
  • Monitored credit card processing and develop updates to fraud prevention software
  • Assisted on all internet marketing initiatives including social, search engine marketing, affiliate & email
  • Assisted with transition of company by developing documentation for daily operational procedures

Director of Product Development, ValoreBooks.com, January 2010 - June 2012

  • Developed textbook rental program which included front facing web applications for customers, back end java based check in programs and customer service programs
  • Managed a marketing team of 4 along with 4 programmers simultaneously to execute various projects

Chief Operations Officer, ValoreBooks.com, July 2006 - December 2009

  • Responsible for monitoring and developing all operations of website and company
  • Developed customer service policies and managed a customer service team of 8
  • Developed marketing campaigns - PPC, SEO, social media, print, radio, and email marketing
  • Analyze Google Analytics software to measure traffic and marketing R.O.I.
  • Developed peer to peer sales agent program responsible for 20% of total sales
  • Designed online fraud prevention software & bookseller monitoring tools
  • Recruited and grew bookseller community from 5,000 booksellers to over 10,000 booksellers
  • Revenue grew from $4 million to $12 million during this time

Director of Seller Services, January 2006 - June 2006

  • Recruited and grew our bookseller community from 200 to 5,000 booksellers
  • Designed web based tools to improve the online seller experience

EDUCATION

  • State University of New York at Fredonia
  • Bachelor of Arts in Psychology, 2006
  • Division 3 Varsity Ice Hockey - Michael P. Lowe Award Winner junior year, which is awarded to the team's unsung hero
  • VP of Entrepreneurs club senior year

I feel that my passion for digital media and 10+ years of experience helping brands, non-profits and professional athletes tell their story would be a tremendous asset to the Kraft Group.  I have the experience, versatility and drive to push the videography position forward for all of Kraft Group brands.  It would be an absolute honor to work for the Kraft Group on a part time or full time basis. 

Thanks so much for taking the time to review my resume.  Please contact me with any questions. 

Scott Goergen

(585) 732-1115

scott@penshiremedia.com

REFERENCES

Chris Howard

President at Ice Hockey Systems Inc. / Buffalo 40 Under 40

(858) 437 - 2651

chris@icehockeysystems.com

Bobby Brannigan

Founder, ValoreBooks.com & Mercato.com

(347) 831 - 7015

bobby@mercato.com

Pete Hassen

Sr. Executive Director of Marketing Chicago Blackhawks

(312) 502 - 4295

phassen@chicagoblackhawks.com